Nespresso Is Trying To Own Into Keurig's Market Share In The United States By Introducing A Maker That Makes Coffee

Just recently Nespresso presented a new coffee machine for the U.S. Market. We got promotional materials in the mail from Williams Sonoma and received an e-mail from Nespresso Club about the new providing. This is really interesting. So has Nespresso done it again? Has it delivered a breakthrough coffee technology that will certainly make coffee snobs raise their eye eyebrows in a shock and state, "woah, didn't expect that from a single serve machine!". Continue reading our Nespresso Vertuoline review .

We believe it's an excellent machine, however most likely not worth the hype. Why? Let's discuss all the pluses and minuses of Nespresso Vertuoline .

The pluses:

It makes an excellent espresso, similar in taste to exactly what all Nespresso machines generate.

VertuoLine makes "coffee" or 8 oz espresso-based beverage, similar in size to a Keurig brewed coffee. Because it is espresso based, it has lovely crema and is much tastier than a lot of K-cups on the marketplace that we have tried. Note that the crema layer is very thick and has to be mixed in with the coffee to avoid a harsh taste.

The minuses:

The machine is too big and lacks the beautiful sophisticated design of Nespresso Espresso products. Check out the Pixie-- it's a job of art that numerous of our friends display in their living spaces and intend to display to their guests. VertuoLine machine reminds us of Keurig, and definitely has to be hidden in the kitchen.

The "coffee" generated by the machine is really an Americano and can be easily produced using most other Nespresso machines simply by adding more warm water. That's exactly what we do ourselves in the morning.

It's unjustifiably expensive. The machine is $300, which is greater than 3x the price of Essenza and the capsules are valued at $0.75-- $0.95 making them nearly 50 % much more expensive as other Nespresso capsules without a clear benefit.

Less capsules to select from. Nespresso pills are already hard to find. VertuoLine has only 4 capsules for espresso and 8 pills for coffee vs their traditional line-up of 22 capsules. So you would certainly be paying even more for having a great deal less choice.

You are buying an experimental machine that Nespresso might choose to terminate if adoption is restricted. Undoubtedly Nespresso is not planning to sell Vertuo Line anywhere else in the world. They require scale to justify different capsule style. If as well few Americans buy it, the ones who have it will wind up with the coffee equivalent of HD DVD players. Finally, the item hasn't yet been checked for reliability the way other Nespresso machines have been checked for years. As an early adopter, you might need to handle new and unproven capsule technology.

The bottom line:

Nespresso is trying to own into Keurig's market share in the United States by introducing a maker that makes coffee. The machine does the task and may obtain some Keurig owners to switch to Nespresso, which most are doing already. However, we do not discover the machine especially well designed or worth the extra cost. As a matter of fact, what we hear is that Nespresso hesitates to lose its capsule monopoly, with a number of specialty coffee companies owning into the market. Thus they are attempting to create new technologies like "centrifusion" to justify a new license, which would prevent competitors. New innovations are terrific when they produce an exceptional consumer product. Nevertheless, new technologies that intend to increase the cost and limit competition are just not cool.

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