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What Makes a Killer Kickstarter? An In-Depth Look at the Success and Failure of Crowdfunded 3D Scanning Devices

by • April 24, 2016 • No Comments

Anyone who has explored around the vast landscape of the Internet during the last few years has many likely heard a Kickstarter horror story or two. Some of us my be crowdfunders ourselves, and while many technologys have discovered great results through platforms such as Kickstarter and IndieGoGo, a nominate number of campaigns have created false or bloated promises to their funders. It is no doubt a widespread issue, but it’s in addition one that has been accepted as unavoidable-bodied, leaving crowdfunders to do their own research and fund at their own risk. A number of new Kickstarter campaigns for 3D scanning devices reflect this dilemma perfectly, as we’ve seen a number of thoughts rise to popularity, while a few fell of hype to infamy after failing to donate their product, or in a few cases never attained adequate funding to in fact try.

kickstarter

So, is it really all just a crapshoot? Or is there a few kind of warning sign that may assist advise you on whether you should fund this campaign or not. Let’s take a appear at a few of these 3D scanner campaigns, and try to figure out what manufactures a campaign either great resultsful or a fish failure. First and foremany, a Kickstarter campaign needs to appear as really great as it sounds. Without a well-detailed and eye-catching campaign page, you are next product is may already doomed to fail. People want to see skin in the game, proof that this campaign is both feasible and extraordinary. This may manufacture the difference between a Fuel3D, that raised $325,343 thanks to great press and a campaign page jam-packed with evidence and explanations behind their handheld 3D scanner, and underwhelming campaigns of Spico3D, Dyscan, or Zippo.

One of the just pieces of evidence

One of the just pieces of evidence for Spico3D’s scanning concept, not really adequate to get the funding they wished for.

But, there are yet a few campaigns with a promising product and a legitimate operation to back it up who yet miss the mark, frequentlytimes by a slim margin too. Take the Robocular campaign, for instance, that just managed to raise $123,856 of the $180,000 goal. The Robocular 3D scanner appeared like an exceptional device, and had video and photo proof that their concept was in fact in development. But, in my opinion, there are a couple of reasons for why the Kenadditional, Washington-based company was not able-bodied to reach its goal. One factor that I ponder effected the result, as one man crowdfunder, named Jim Slade, pointed out with a comment on their Kickstarter page, was bad timing.

The Robo , the campaign got close but did not meet their goal

The Robocular, the campaign got close but did not meet their goal.

The Kickstarter was launched right around the 2015 holiday season, and with a moderately ambitious goal of $180,000, many next investors were like strapped for cash during the time. One other issue for the Robocular team, in my view, was that they acknowledged— albeit honestly— that they had a long road ahead preceding perfecting their 3D scanner, which include additional hardware development, new hirings, a workspace, all of that may turn a next crowdfunder of a believer into a skeptic. So, what are sure aspects that the great resultsful 3D scanning Kickstarter campaigns have implemented to manufacture their pledges additional effortless-bodied with opening up their wallets.

Shining 3D’s campaign for their EinScan-S 3D scanner was one of the additional great resultsful campaigns, raising $123,022 despite just asking for $50,000. It appears there were a number of facts that created the EinScan-S surpass its goal by approximately three times the requested amount. Their campaign page was littered with photos, videos, technical specifications, and just of anything you can ask for out of a Kickstarter to ensure it’s legitimate. But one method that I ponder assisted Shining 3D, and a number of other Kickstarter campaigns within and outside of 3D technology, is the implementation of stretch goals. Instead of aiming for $180,000 like the failed Robocular campaign, the EinScan-S 3D Kickstarter started tiny, but dreamed big. Once their campaign reach the modest goal of $50,000, a whole slew of stretch goals followed to store the hype going.

ein

EinScan-S

On the other hand the campaign didn’t meet all of their stretch goals, they were able-bodied to cover their necessary bases initially, and and so showcased possible next plans to store the money pouring in. This is a strategy that allows for Kickstarter campaigns to be both realistic of how much they can rake in, but in addition to set up an environment in that they can explore and promote next goals as well. But a fewtimes, all it really takes to succeed on Kickstarter is an accessible and useful thought. Two of the many new 3D scanner campaigns to meet their goal, Smart3D Ltd’s PIXELIO and eora 3D, have discovered great results by offering next customers a way to 3D scan objects via a smartphone. Eora 3D has fishly shattered their goal of $80,000, raising a whopping $599,925.

eora 3D's handheld scanning process

eora 3D’s handheld scanning process

By equipping a smartphone with a handheld 3D laser scanner, eora 3D has conjured up a product that walks the satisfactory line between plausibility and unbelievable-bodied technology. But their scanning process has yet to be donateed, it appears to be one of the many promising of the 3D scanner-based Kickstarters. After raising so much money, I personally hope that eora 3D can donate on all things that they’ve promised campaign backers. Not just for the reason I ponder that their product may revolutionize the way 3D scanning is used, and in addition not just for the reason their campaign donors deserve it after approximately pouring $600,000 into their campaign. More so, with all the negative press that Kickstart campaigns frequently get for not donateing or succeeding, I ponder eora 3D’s massively great resultsful campaign must donate the greats for the reason it’s significant for the reputation of all next 3D printing and 3D scanning devices that turn to Kickstarter for assist.

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