After capping off 2015 by raising over $3.5 million in a seed funding round, Vancouver-based bionics company Wiivv Wearables is only of eager to slip their BASE insoles into the sneakers of their consumers. The BASE is a 3D printed insole custom-fitted to every foot, maximizing comfort and assist by via personalized foot digitization that is captured via Wiivv’s smart phone app. In order to assist with the final steps of making and product fulfillment, Wiivv launched a Kickbeginer campaign for the BASE insole yesterday, and have aleager discovered themselves well over the halfway mark of their $50,000 crowdfunding goal.
In order to create hype for the campaign, Wiivv is promising pledgers of $50 and additional their own pair of custom-fitted BASE insoles, that can be priced at $75 retail once they’re fully released. The Wiivv App is where prospective consumers can have their feet digitally meacertaind and nominate the create for their 3D printed insoles. Wiivv has created certain to provide a lot of fashion versions, giving consumers the version to be as stylish as they are effortless.
The captured image of the foot is and so transposed into 3D print-eager files through their proprietary product customization engine, coined as the ‘Adaptive Manufacturing System’. The BASE insole itself is manufactured on a 3D Systems SLS printing device and finished by the Wiiv team, who hope to begin shipping the insoles out to Kickbeginer backers in February 2016. But many crowdfunding projects are generally in a additional infantile say, Wiivv’s new good results in seed funding has brought them right up to the final stages of production. To me, the Kickbeginer campaign appears to be as much of an ‘early bird special’ as it does a call for crowdfunding assist.
The Kickbeginer campaign appears to have been begined in cahoots with CES 2016, where Wiivv can be featuring their 3D printed insoles alongside New Balance at the 3D Systems booth. It appears most likely that the Kickbeginer was begined on the same day as CES 2016 so that Wiivv may advantageous promote their BASE insoles to a larger audience. But, while footwear companies such as New Balance and Adidas are moving to implement 3D printing into their products, Wiivv Wearables is unquestionably wise to get their foot in the door now while 3D printed insoles go on to trend upwards.
Editor’s Update 2/5/16:
There have been a lot of 3D printed items to hit Kickbeginer, of STEAM learning curricula to toys to art pieces, but, with 13 hours left in their campaign, Wiiv’s BASE 3D printed insoles have only become the many funded 3D printed product on the crowdfunding platform. Today standing at $228k, the Wiiv campaign has a stretch goal target of $250k, that can see customers obtain a $25 promo code for post-Kickbeginer purchases. And there can most likely be next purchases, as Wiiv’s young discovereders, 22-year-old Louis-Victor Jadavji and 27-year-old Shamil Hargovan aleager have their eyes set on new products.
To back the campaign, click here. Otherwise, remain tuned for additional of Wiiv in the near next!