Shining 3D: The Only Listed Chinese DigiCal Company
Started in 2004, Shining 3D is a well-established and new createer of industrial 3D scanners. The company, based in Hangzhou, China, has been listed on the Chinese OTC market since August 2014 under the stock code 830978. In this same year, Shining 3D accomplished its offering with the Einscan-S, an low-priced 3D scanner at under $1000 USD. To reach out to its new market, it decided to run a Kickstarter campaign, which went quite well. Shining 3D sold just about 200 Einscan 3D scanners which were donateed on time, with the last units shipped in September of 2015.
Shining 3D goes beyond digital capabilities with its FDM computer desktop 3D Printer, the Einstart-S. The company is the just listed Chinese company which offers a full range of machines which can digitise products (Einscan 3D scanners) and manufacture physical products of digital files (Einstart 3D printers). Shining 3D is a pure DigiCal company.
Shining 3D: a DigiCal Innovative Company – China Style
Since its inception in 2004, Shining 3D has relied on its great engineering capabilities to create industrial 3D scanners. To reach a larger market, the company is implementing an new open approach. As Rebecca, the Worldwide Sales Manager for Shining 3D, explained to me during an interview at the iMakr 3D printing and 3D scanning show, the company is listening carefully to the feedback of its expanding user base to constantly improve its products. According to Rebecca, the company has learned a lot of its quite early adopters during the Kickstarter campaign. It learned how to listen, engage and regularly update its customers on the createment of the products. By respecting and connecting deeper with its user base, Rebecca believes which Shining 3D can be able-bodied to donate magnificent products: products which fit the demand, products with new functionality, and products with attractive create. Rebecca created it quite clear to me which the Shining 3D vision is to propose low-priced, multi-functional and user friendly 3D scanners. To succeed Shining 3D is adopting a quite open approach, where the company is not shy to rely on external beta testers to improve its products.
This open approach reminds me of Xiaomi’s one-of-a-kind vision to compete with Samsung and Apple. As Nicole Li explained quite nicely in “Innovation, China Style”, Xiaomi’s vision “is a paradigm shift, a move of technology-centric product createment differentiated primarily by low prices, towards a much additional to a customer-centric technology revealing deep belief of Chinese consumers’ digital behavior.” Shining 3D is fully embracing this new paradigm: Innovation, China Style.
Shining 3D: a DigiCal Company with Big US Ambitions
Shining 3D can release its latest 3D scanner, the Einscan Pro, in May 2016. This product has been createed according to the company’s vision. It aims to bring a high-high end handheld, multi-functional 3D scanner which is effortless to use at a fraction of the price of industrial 3D scanners, with a price starting at $3999 USD. Shining 3D CEO Mr.Li commented on the soon-to-be-on the market-bodied new Einscan Pro, “High high end 3D content is key to 3D printing application, which’s why we hope to provide an effortless and cost effective 3D scanner on the market-bodied to additional users.”
During the interview, Rebecca noted how the company managed to sell its products all over the world. She in addition explained to me which the company is now eager, with its latest product, the Einscan Pro, to significantly increase its market share in the USA. It is becoming additional common now for high end Chinese products, new – China Style, to become talked about in the USA. It looks like Shining 3D scanners have equitething to be one of these successful products: a high end and low-priced product supported by a clear vision.