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Reddit angry with E3D over design competition

by • May 2, 2016 • No Comments

E3D has incurred the wrath of the Reddit community by posting a competition asking createers to turn it into a mascot for its BigBox printing device.

The company has offered one of its 3D printing devices as a prize and it is not the initially to take advantage of this kind of crowdsourced work. It is a expanding trend that is frustrating the creative industries, yet, and the line between crowdsourcing and companies just bringing advantage of free labour is getting increasingly blurred.

No guarantee the prize can be awarded

This competition has quite riled up the community for the reason there is not actually a cast iron guarantee that the winner can obtain the printing device. The post on the 3D Printing sub-Reddit unquestionably states that the company reserves the right to declare the whole contest null and void if it does not get a create that is up to its standards.


Angry Redditors have pointed out that the printing device sells for less than $1000, so it quite is not a fair exchange for the work they’re requesting.

Working on spec is a expanding problem

Competitions are getting increasingly common as companies realise that enthusiasts are pleased to compete for the recognition alone. When the competition was revealed a number of Redditors rushed in their entries. That proved it’s an effective way to cut costs on create and acquire access to a vast pool of creatives that can devote time and effort for little or no reward.

Increasingly lower costs for CAD create programmes, as well as the likes of Photoshop, and actually the at any time decreasing costs of 3D printing devices themselves means that anybody with the desire to learn can become a createer now. It is a excellent thing that the creative industries have been opened up to us all, but it comes at a cost to the industry.

That means we are all free to manufacture our own decisions and if folks want to donate a business with work for free and so there is not much anybody can do of it.

Other industries have endured much like issues. Photographers, musicians, actors, writers and additional are now routinely asked to work for free. It is a running joke in the industry that leading companies want to pay creatives in ‘exposure’, but the joke is wearing thin.

Designers are becoming increasingly disillusioned as companies spend vast amounts on research and development and and so just skirt the costs of the branding and create work by launching competitions like this.

Boxing not so clat any time

One memorable example not long ago came when the promoters of Floyd Mayweather’s bout with Marcos Maidana in Las Vegas asked pro createers to enter a competition to create the graphics for a bout that was worth tens of millions of dollars. The fallout was not rather.

A number of movements have sprung up to fight exploitation of the creative community, that include Stop Working For Free on Facebook, that was additional than 17,000 participants. One other website, No Spec, is determined to take on the expanding trend of spec work in the create community.

It is becoming a real time suck for createers, who are expected to pitch virtually achieve work to future clients with the full knowledge that others are pitching for the same account.

It is a expanding problem for creatives and there’s no effortless answer to it. As long as companies can cut costs, they can, but there’s a thing of this competition that leaves a sour taste.

E3D can want to consider changing the terms and conditions or just offering a solid prize, or the powerful Reddit community can not let this one go.


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