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Polaroid instant photography gets a new lease of life

by • April 12, 2016 • No Comments

But classic Polaroids are a thing of the past, the allure of swift printing and washed out images appears to prevail. The Impossible Project team aims to provide a lot of both with its new I-1 analog camera, which uses classic Polaroid 600-type movie for its shots. Similar to any great piece of modern tech, the I-1 hooks up to your phone via Bluetooth for enhanced functionality and can be recharged with a USB cable.

Impossible Project started in 2008 as an effort to revive classic Polaroid photography by selling movie and refurbished original Polaroid cameras online. Its latest venture, the I-1, has a easy black exterior with yellow markings detailing the minimalist guide adonlyments on contribute. Resembling the old Polaroid Impulse series, the I-1 has a streamlined triangular body, a tiny viewing window at the top which allows for you to dimensions up your photos, and a ring flash and printing device sitting at the front.

The I-1 connects to the user’s phone via Bluetooth, and through the companion app allows for modification of aperture, shutter speed, flash settings and comes with a range of pre-set filters for adding a few artistic flair to your photos, as well as a remote shutter function. The I-1’s companion app is already on the market on iOS and Android phones.

This is Impossible Project’s initially camera, yet the company has dabbled in smartphone integration preceding with its Instant Lab device which printed user’s iPhone photos on 600-type movie.

The company has created a business around reverse-engineering the scarce and expensive original Polaroid 600 type movie and, as CEO Oskar Smolokowski explained in an interview with Bloomberg, the I-1 represents an effort to forge its own path.

The I-1 has a release date of May 10 and can on the market for purchase at Impossible Project’s website with a US$299 price tag. A refurbished Polaroid camera can set you back a much like amount, but store in mind which 600 type movie costs $23.49 for only 8 photos, so capturing your following birthday party may get a bit expensive.

Sources: Impossible Project, Bloomberg.


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