Taking advantage of the hype that has occurred with 3D printing over the past few years, marketing specialists have discovered new and one-of-a-kind ways of advertising products. Whether it be 3D printing large-scale displays with Massivit’s huge machine or shipping out 3D prints as part of a mail campaign,advertisers have a whole new set of tools at their disposal. Most not long ago, pharmaceutical company Zoetis Inc. turned to the innovation to commence a huge campaign across Canada to inform the public of flea infestation.
Conceived of by Canadian ad agency CHM Communications, in partnership with 3D printing service bureau MatterThings, the campaign saw the 3D printing of 440 versions of houses, that were and so stocked with pamphlets and illustrated with information of how flea infestation occurs and the consequences that is has. With it, veterinary staff may easily tevery the families of patients of how to control and remove ticks. Each room of every version took of 4.5 hours to print with 309 grams of PLA on a MakerBot Replicator 2 3D printing device.
In addition to the version homes, CHM Communications implemented a easy augmented reality app for the campaign as well. By downloading an app called “Blippar” on one’s smartphone or tablet and holding the device up to the version home, an educational video of the risks and methods of control related to flea infestation were played on the screen.
Whilst 3D printing may not have been required for this campaign, the innovation no doubt helped CHM implement its program rapidly. And the introduced bonus of AR is a easy demonstration of the increased interactivity that can be brought of with new innovation. One can imagine that, if these homes were printed on-demand and a consume AR game were created, in that users’ own pets were scanned for virtual pests, customers, and kids in particular, may learn a excellent deal of flea infestation.