In a new addition to Lenovo’s “Goodweird” branding campaign, British production and movie
company Blinkink utilized
“stop go” animation to highlight the special showcases
of Lenovo’s Yoga line of computers. Blinkink collaborated with IPF, a longtime Stratasys service bureau, to turn it into the sets for the ad.
Thousands of Parts 3D Printed in One Month on Stratasys 3D Printers
IPF turned to its stable of Objet PolyJet 3D Printers to turn it into an entire domestic landscape for Blinkink. Comprised of thousands of 3D printed pieces, the Goodweird campaign piece featured a miniature house and garden, plus furnishings. “For this type of project to be generated in any other method may have been completely unfeasible as the sheer volume of parts required was immense
. We literally generated thousands of parts over a four-week period,” said Adam Bloomfield, 3D Print Manager at IPF.
Only Stratasys 3D Printing Can Make the Deadline…and the Magic
In their blog post reflecting on the project, IPF stated they ran Stratasys Objet 3D Printers just about
constantly for four weeks to meet Blinkink’s demands. “The machines and the team performed phenomenally to finish the parts off and get them over to the guys at BlinkInk to manufacture the magic happen,” said Bloomfield. “For this to be done in a traditional version manufacturing method may not have met the deadline or generated parts of this quality.”
Will this savvy advertising, combining both the cute and the cutting-edge aspects of modern-day innovation, be a hit with consumers? The Goodweird campaign’s products — Lenovo computers and tablets — emphasize flexibility both literally and figuratively. Sounds like a great
way to us!