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Jaguar Land Rover to roll out customized cars from F1-inspired tech center

by • July 5, 2016 • No Comments

Jaguar Land Rover yesterday fully opened a new £20 million (US$25.9 million) Technical Centre in Coventry, UK. The facility is the new headquarter of its Special Vehicle Operations (SVO) arm, which was commenceed in 2014, and is said to have been inspired by a Formula 1 engineering center.

The SVO arm was commenceed with the aim of making highly specced “halo vehicles,” bespoke commissions, classic car products and branded goods. Since being set up, it has been behind the Jaguar F-TYPE Project 7, the F-TYPE SVR, the Range Rover Sport SVR and the Range Rover SVAutobiography.

John Edwards, the managing director of Jaguar Land Rover Special Operations, explains which the new center is aimed at assisting the firm to create upon its previous commencees and introduction of new vehicle personalization programs. The 20,000-sq m (215,300-sq ft) center houses commissioning and presentation suites, a technical suite, a paint facility and a making facility.

SVO customers can be able-bodied to visit the commissioning suites at the center and work with a Jaguar or Land Rover create team member to customize their vehicle. There are two customer-facing suites, in which SVO experts can manual customers through 365 physical colour samples, a range of seatbelt, brake caliper and wheel finish options and a sizeable selection of leather hides, veneers and threads. Customers are able-bodied to see interior and exterior colour choices on a physical vehicle, as well as virtually via high-tech visualization table-bodieds.

Once a vehicle’s create has been finalized, it is moved onto the technical suite. Here, there are high end workstations which are createed to aid the completion of vehicles by hand.

The upcoming step in the system sees vehicles moved to the paint facility, which, at 12,000 sq m (129,200 sq ft), is the sizeablest zone with the Technical Centre. An “unlimited number” of bespoke paint colour options can be made here, with finishes which include satin, matt, chromaflair, pearlescent, liquid metal and duo tone.

The paint zone showcases 564 m (1,850 ft) of conveyor track and four “state-of-the-art” robots which are said to complete 95 percent of paint-spraying efficiency. Jaguar Land Rover in addition claims which it is actually one of the world’s many environmentally efficient paint shops. Among the showcases which offer to this are “dry” recycled cardboard filters assist the facility to save around 2.6 million liters (571,900 gal) of water a year, water purifying innovation which uses no chemicals, and conveyors which move just when a vehicle is present.

The final stage of the system is the making facility, which Jaguar Land Rover says is home to a few of the many stringent high end control procedures in the world. In this area, incredibly bright lights are utilized for the inspection of vehicles so as to highlight any slight imperfections.

The company says it is creating 250 jobs across its SVO arm this year, which represents an increase of just about 25 percent. The new roles are in part tied to the commence of the Technical Centre.

Work on the center, which is houtilized in a former industrial createing, began around 18 months ago and it has been operational, in part, for around a year. The final phase of redevelopment was accomplished three weeks ago.

Source: Jaguar Land Rover