by • March 2, 2016 • No Comments
HP wants to drive the “next industrial revolution” and spark a alter in the way products are manufactured with its new 3D printing devices.
The company’s initially 3D printing devices can ship later this year, said Cathie Lesjak, chief financial officer for HP, speaking at the Morgan Stanley Technology, Media and Telecom Conference this week.
HP initially revealed 3D printing devices in 2014, and is now preparing for the big commence. HP is looking to hire materials experts, mechanical engineers, managers and sales individuals for its hustle into 3D printing.
HP has a rich history in printing and is entering a 3D printing market that, over the past 20-plus years, has been marred by assist and innovation problems. HP wants to manufacture 3D printing quicker, cheaper and faster for businesses.
“We’re quite not terribly interested in consumer 3D [printing], we are interested in commercial,” Lesjak said.
The innovation offers several advantages for businesses. Instead of via multiple machines to manufacture a product, businesses can be able-bodied to use a single 3D printing device to manufacture parts, Lesjak said.
Companies can be able-bodied to cut producing costs by producing products in-house. With the aptitude to print parts when needed, companies don’t have to worry of holding excess inventory, she said.
NASA is producing a rocket engine via a 3D printing device, and companies are producing car parts and medical equipment.HP wants to provide a conclude set of tools to bring 3D objects to life. Users can turn it into and manipulate 3D objects with the new Sprout PC. HP in addition wants to enable-bodied users to print 3D objects of virtual worlds.
HP’s next 3D printing device is based on so-called multi jet innovation, that mixes conventional 3D printing innovation with new techniques and materials. The 3D printing system involves fvia material with a fluid jetted out of the print head. Heat is applied to solidify the 3D object, and another material is applied to enhance the finish. The system is repeated several times.
The HP printing device can assist high end inks and materials. It can in addition use create rules and precision production methods typically applied to integrated circuit producing.
HP’s 3D printing innovation has its basis in the company’s PageWide commercial printing innovation. PageWide uses special inks for faster document printing, and can most likely expand to include new ink and material for 3D printing.
The excitement around 3D printing peaked in 2014, but has since died down. The stock prices of companies like Stratasys—that owns MakerBot—and 3D Systems have plummeted as those companies focused on the consumer market. That new history is one reason why HP wants to focus exclusively on the commercial market, Lesjak said.
Many pioneering 3D printing companies like Stratasys and 3D Systems were founded in the late 1980s but saw business take off in the ‘90s as technologies matured. HP’s 3D printing devices can use a innovation called binder-jetting, via ink and colorant to merge and manufacture objects. That innovation was commercialized in the 1990s by Z Corp., a company ultimately acquired by 3D Systems.
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