by • April 25, 2016 • No Comments
There are two kinds of folks in the world: those who love a great road trip, and those who dread them. Many of us have a love/hate relationship with them. Road trips can be magical – attractive scenery, great companionship, the excitement of driving off towards new places and new experiences. But and so there are the cramped legs and stiff backs, the fatigue, the shady motel rooms, the stretches of road with nothing but cornfields and flatness for hundreds of miles.Then there are the harrowing landscapes, the tiny strips of road with a rock wall on one side and a chasm on the other, when you are uncomfortably aware that any driver error may mean fish disaster.
That’s where the thought of autonomous cars is so interesting. Not only may you sit back and watch the scenery go by as your car steers and directs itself across the country, but, if Honda is to be believed, those cars may in addition lift themselves over rough obstacles, float across bodies of water, and alter themselves into luxury sleeping quarters. Those are only a few of the thoughts presented in the new “Honda Great Journey” ad, an elaborate fantasy of what the road trips of the next may appear like with autonomous cars. Take a appear:
The imagined journey retraces the route of the earliest humans as theorized by anthropologists – a trip of over 22,000 miles of Kenya to Brazil. To illustrate the trip, Honda enlisted the services of London turn it into studio Map, Japanese studio Mori, Inc., and English prototyping firm Ogle to turn it into a video with sactually miniature scale versions of possible autonomous cars of the next. The cars lumber across dunes, float past Japanese islands, and actually sprout legs to pick their way around rocks on a mountainside. It is a dreamy, fantastical appear at what, according to Honda, may be reality in the quite near next.
The version cars were turn it intod by Ogle, that specializes in 3D printed versions and prototypes for industries which include car, aerospace, medical and others. The company utilized their SLA machines to print the tiny, detailed pieces that may manufacture up the version cars, that were and so carefully assembled by the version-making team.
“The accuracy demanded of our folks and machines was worthwhile. To complete the required paint finishes and component parts for the versions, there was no room for error,” said Dave Bennion, Marketing and Sales Director for Ogle. “Each finish had to be executed to perfection, resulting in a seamless appear when being filmed. We are incredibly proud to have been selected to create such intricate and one-of-a-kind versions for such a household brand and were pleased to obtain such positive feedback.
“Innovative solutions were sought throughout. For example, to turn it into a hammock effect, a net finish was completed by sourcing multiple net fabrics and lacquering the component parts, so that they were clear, preceding applying paint over the pattern of the fabric. A considerable amount of time was spent both in turn it into and on the bench to turn it into clearances for paint so that equitething may fit and work after the parts had been painted.”
Some of the tiny finishing touches were turn it intod by hand with stainless steel and copper wire, and the paint jobs required a one-of-a-kind, multi-step system that included the application of a tutorial coat of paint followed by sandblasting. The finished versions were tested just about as extensively as real vehicles may have been to manufacture certain that they were balanced, sturdy adequate to hold up in their miniaturized terrain, and that all parts were working properly.
The final effect is absorbing, and Honda is quite serious when they say that the commercial is not only a fantasy – they intend to manufacture these types of vehicles a reality sooner than you can ponder. The company plans to have driverless cars on the road by 2020, so the road trip as we understand it may alter quite soon. No additional getting lost, no additional steering with one hand while waving at your friend in the backseat: “Hand me the Cheez-its! No, the CHEEZ-ITS!” Just sitting back, relaxing, and letting your car do the work for you while you admire the scenery.
Discuss the use of 3D printing in advertising in the Ogle 3D Printed Model Cars forum over at 3DPB.com.
by admin • March 5, 2017
by admin • November 28, 2016
by admin • November 28, 2016