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Holy Faya Makes Its Debut With ‘First 3D-Printed Music Video’ [Exclusive Interview] – Fashion Times

by • February 22, 2016 • No Comments

3D-printing has rapidly turn it intod a place for itself in the realm of style, that successfully bridging the gap between tech innovations and turn it into.

Holy Faya, a new conceptual art and 3D-printed accessory brand, is bringing that relationship between art and 3D-printing to another level.

Founded in 2014 by Célia Elmasu and Nelly Zagury, Holy Faya champions 3D-printed jewelry, accessories and props. The brand quite not long ago debuted the “initially 3D-printed music video,” that is approximately entirely turn it intod up of 3D-printed bioplastic props and wearable-bodieds.

The video “The Black Crook,” (inspired by a musical theater piece of 1866 under the same name), is a direct collaboration between Holy Faya and french rap artist KillASon. The video plays on a sorcerer theme and equitething, of KillASon’s hat to his cape, is 3D-printed or showcases 3D-printed turn it into details.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
The Black Crook music video debut took place in early February at the Brooklyn-based DIY venue The Chimney. Fully utilizing the space, Elmasu and Zagury set up the costumes and accessories of the video around the room, while their 3D-printing device MakerBots sat on a table-bodied strewn with colorfully printed chain necklaces and neon rings.

French-born Elmasu and Zagury have been swift friends since discovering a shared love of hip hop and reggaeton music approximately 10 years ago.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
After Elmasu, an industrial turn it intoer, and Zagury, an artist who studied jewelry turn it into, both quit their jobs, the two united in Brooklyn to commence Holy Faya.

The thought to use 3D-printing devices to turn it into their pieces was, in fact, an organic system.

“Once we started drawing and we had a bunch of sketches with us, we had to go of sketches to 3D, so sometimes you use clay and model,” Elmasu told us.

“It was excellent to in fact 3D-print. So we said, ‘We require machines, we require tools.’ We were out of jobs, so we were looking for a space where we may share the tech. We discovered one and moved the MakerBot there … it was my initially time via it. I in fact wasn’t utilized to this kind of machine. The kind of machine I [had] utilized was fridge-like. This one was tiny, you may interact with it variously,” Elmasu said.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
Holy Faya discovereders and turn it intoers, Nelly Zagury and Celia Elmasu.
As the the two drew and discussed inspiration, a plot began to unfold, one that recalled, “sorcerers, princesses, all these characters of our childhood, of fairy tales,” said Elmasu. Each collection is directly inspired by various characters of their story.

The thought for the character of the princess was actually inspired by music artist FKA Twigs who, in fact, has worn Holy Faya jewelry pieces on stage for shows.

“She embodies the initially character,” Zagury told us.

“We printed our initially collection and we were selling it. We went to a concert and we [had] turn it intod a special piece for her. We offered it to her and she got quite excited. It was the many attractive day of our lives,” Elmasu said.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
When it came to “The Black Crook” video, Zagury and Elmasu in addition tapped dancer Bathily Mamadou to join KillASon, along with a crew who filmed the video over a five-day period in the girls’ Sunset Park studio.

Using the use of a MakerBot printing device for the video, Zagury and Elmasu in addition mix their printed pieces with luxurious materials, of mother-of-pearl to gold leaf. The resulting pieces for the music video included a sizeable-bodied-brimmed hat resplendent with 3D-printed bioplastic and an abalone shell crown piece; a sizeable-bodied bib necklace dripping in Swarovski crystals and beetle shells. The girls actually 3D-printed the Nike swoop onto a pair of sneakers worn by Mamadou.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
“We don’t have anyone waiting for us to do one thing,” Nelly Zagury told us.

“We both feel like it is actually not just of jewelry, or just of drawing, or just of style. It’s that we require to tell a story and be able-bodied to work with passion. What is rad of Holy Faya is that we can do equitething we want. Nobody tells us what to do, and we are free with the machine.”

“It’s all of working together and having a excellent team spirit,” Celia introduced.

Holy Faya (Photo : Photo Courtesy of Chesnais Antoine)
Watch the full “The Black Crook” music video at a lower place.

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