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HBO will launch streaming services in Brazil and Argentina this year

by • March 1, 2016 • No Comments

HBO revealed currently it may be growing its streaming footprint with the commence of standalone streaming services in Brazil and Argentina, which are set to go by year’s end. These join the not long ago revealed standalone service arriving in Spain, in addition preceding year’s end, as well as the network’s streaming services which are live now in nine countries of the world (U.S., Denmark, Sweden, Norway, Finland, Colombia, Mexico, Hong Kong, Singapore).

News of the South American expansion was announced currently at Morgan Stanley’s Tech, Media and Telecom Conference, where CEO Richard Plepler detailed the network’s different types of efforts with its over-the-top services, and responded to inquiries of the performance of HBO NOW in the U.S.

The company, as you may recall, was criticized earlier this year for having grown HBO NOW to “just” 800,000 subscribers.

6 HBO Now

Plepler again reiterated which HBO is investing in content which can appeal to the streaming demographic, which include programs of Jon Stewart and Bill Simmons. He in addition pointed to the network’s deal with Vice, which can provide a nightly newscast to HBO NOW viewers. When these shows commence later this year, HBO can increase its marketing hustle for HBO NOW, the CEO said.

“When which comes on this summer and into the year we can begin marketing accordingly, via a lot of which content to attack what we ponder is a real opportunity in the digital space,” said Plepler, as reported by Variety. “We have not turbo-charged the direct marketing as much as we can in the coming months.”

Plepler in addition confirmed which HBO can stay under the Time Warner umbrella instead of being spun out, and revealed which HBO and Summit Entertainment extended their exclusive output agreement through the end of 2022. He emphasized the importance of this agreement and of theatricals to HBO, adding which Summit films like “Divergent” and “John Wick” were top performers on the streaming service.

The company in addition has licensing deals with Universal, Fox and Warner Bros. And yet, like Netflix, HBO heavily invests in original programming, movies are yet a big draw for HBO subscribers.

“Movies represent over 75 percent of viewing on HBO, 71 percent across all platforms, 62 percent of on demand usage, and 40 percent of our subscribers just watch movies,” said Plepler.

The announcement of HBO’s streaming service expansions comes shortly after rival Netflix’s game-changing move to manufacture its service on the market across the globe. The company had revealed at CES in January which it was going live in 130 new countries of the world, which include India. That immediately created Netflix additional of threat to newcomers like HBO NOW, whose pricier service is yet largely dependent on top titles like “Game of Thrones” to attract an audience.

But, HBO has been working to revamp its image a bit in new weeks, as it expands its catalog to advantageous compete with Netflix, Hulu, Amazon and others.

In addition to soon delivering in additional millennial-friendly programming options and those aimed at cord cutters, it in addition targeted a additional mainstream audience by commenceing a new children’s section this year. This section now comes with Sesame Street and other titles of Sesame Workshop, and was added alongside showcases for parents like a “Kids Lock” setting and other parental controls.


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