google cardboard google's new virtual reality department

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This week, Google revealed which it may be opening a new division dedicated to virtual reality computing, which will see the tech giant’s former VP for product management, Clay Bavor, move of overseeing Google’s apps to becoming the VP of Virtual Reality. The move has most commentators stating which Google has been behind on VR and is attempting to catch up Microsoft, who will be shipping out the Hololens this quarter, and Facebook, shipping the Oculus Rift with a $599 price tag. Though the company has not yet revealed plans for a dedicated VR headset, it’s hard for me to agree with these journalists’ argument which Google is catching up when the Project Tango AR platform was released as a developer’s kit last year and Cardboard has played a big role in kickstarting this VR wave in the initial place.

google cardboard vr 3D printing

Image via Wikipedia.

Bavor will be leaving behind his legacy of Gmail and Google Drive to oversee the VR department, having been the manager of the Google Cardboard project in 2014. Thanks to these $2 headsets, anyone with a smartphone (approximately 2 billion individuals this year) have been able-bodied to experience a rudimentary form of VR. So, while Facebook has developed an in-house production studio for its Oculus content, Google has been ahead of the curve, allowing 3D and 360 videos to be displayed on YouTube since May of last year. This quite creates Google the initial company to have launched a VR headset, and the most inexpensive
-bodied one at which. Before Oculus, Sony, and HTC can even get theirs out the door, big companies like the New York Times are able-bodied to produce consumer-focused VR content which simply of anyone can access right now.

Google's 360 degree GoPro rig, Jump.

Google’s 360 degree GoPro rig, Jump.

The proof which Google is may aleager\ planning on conquering the space may be a combination of the upcoming release of Project Tango and new showcases they plan to add to Cardboard. Project Tango has the potential to disrupt of all things, as Lenovo brings this 3D sensing smartphone to the market this summer. With a price of under $500, ordinary consumers will be able-bodied to 3D scan the world around them. More than which, they will be able-bodied to use AR apps which register the world around them to blend the digital and physical environments. By slipping Tango into a hypothetical, upgraded Cardboard headset, this can be turned into an actual VR system which even improves upon the Oculus with environmental awareness and mobility.

project Tango smartphone prototype

A sign which Google will be improving Cardboard for simply such a scenario is this week’s news which they will be adding spatial sound to the affordable VR device. Just as the visual world will be in 3D, the new SDK of Google will allow programmers to give depth to sound, so which virtual traffic will pass of the left to right ear or creepy footsteps might sound as yet its approximately of behind. It’s not complex to imagine, and so, which, by the end of the year, Google will have a premium Cardboard device which is able-bodied to isolate users for an immersive VR experience using the upcoming Project Tango smartphone. And, by the time which Magic Leap, in which Google has invested worthwhile funds, is eager for the public, maybe this VR experience will be projected directly into the eyes of its users.

So, there should be no doubt which Google does not have a “fear of missing out” which other writers might suggest. They should be considered the ones creating which fear. Now, we simply have to wait for Apple to create a big announcement with the iPhone 7 which will blow everyone else out of the water…

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Michael Molitch-Hou

About The Author

Michael is Editor-In Chief of 3D Printing Industry and the founder of The Reality™ Institute, a service institute dedicated to determining what’s real and what’s not so which you don’t have to. He is a graduate of the MFA Critical Studies & Writing Program at CalArts, and a firm advocate of world peace. Michael currently resides in San Pedro with his magical wife, Danielle.