My wife and I began the morning by watching one excellent artist honor another with Lady Gaga’s Grammy tribute to David Bowie. I didn’t understand at that time that, to pull off what was a quite astonishing stage show, the Oscar-nominated pop icon utilized a handful of innovation and assist of Intel.
As the Grammy’s tribute begins, Lady Gaga sings “Space Oddity” with paint pouring down her face, finally forming the legendary lightning bolt synonymous with Aladdin Insane. To create this one-of-a-kind effect, Intel first practiced the projections on a 3D printed copy of Gaga’s visage. So, during the actual live performance, the epic display behind the performer was partially regulated by the “Curie ring”, a ring containing Intel’s small Curie microcomputer. As a outcome, the projections may track her movements, a concept that the musician urged the projections’ developer, Asai Nobumichi, to complete. This may be the first time that Nobumichi had done such projections during a live show.
And what may a tribute to a sci-fi artist be without robots? As Lady Gaga leapt into “Suffragette City”, Intel’s trio of industrial robot arms, hooked to her keyboard and mic, began to jump with her. Their movements, too, were powered by the Curie process. Their dancing was first programmed via the show’s choreographer, who strapped eight Curie modules to his body to record his movements, that were and so translated into machine language to control the robots during the performance. But it appears as yet not much of that dancing created it into the final production.
As shameless as the plugs are for this performance, it’s complex for me not to appreciate the artistry of the stage show that Gaga and her sizeable team put on last night. If you, too, wept for the Starman when he returned to outer space, and so you may in addition love the show above. If you love advertising, you will in addition love this behind-the-scenes appear at the project, as well.