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Formlabs Gives Advice on How to Sell 3D Printed Jewelry

by • April 23, 2016 • No Comments

jewel4There are most ways which 3D printing exhibits its durablity in the areas of customization, and jewelry is unquestionably one of them. From custom-fitting to custom-createing, jewelry pieces are quite special. As 3D printing innovation develops, we see extra
opportunities for individuals interested in selling and creating 3D printed jewelry. There’s specific create software and 3D printing devices, like the Form 2, meant for jewelry prototyping. Formlabs, maker of the Form 2 3D printing device, has not long ago released an eight-page White Paper for jewelry retailers, on the topic “Selling Custom Jewelry with 3D Printing.” Here’s a summary of a few key points of the White Paper, covering your first meeting with a new client to closing a deal.

This Formlabs White Paper begins with three basic objectives: improve client confidence to increase your customer ratio; present extra
expensive or larger versions to increase average retail sale; and finally, use prototypes to minimize clients’ fit and comfort issues.

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Client confidence can be improved in a number of ways. You should discuss your timeframe and budget with your client as you understand what the client’s requires and goals are in this create and building system. Involving your client in create input is significant, and this can require you to get to understand their own fashion and overall create aesthetic. You in addition require to take appropriate sizes. Once you’ve done all this, you are eager for the client to speak directly with the jewelry createer.

In Section 2 on “Preparing Materials,” Formlabs suggests you contribute 3-5 various center stone versions if the client is interested in purchasing loose gemstones. In addition, you should contribute one “reach” version which is out of the client’s budget, but may fit the other criteria for this custom jewelry piece. Once the decision is created of the stone, take a deposit on it. If old stones are being utilized in new pieces, unmount, clean, and grade them. In addition have the client decide what other old metal parts to scrap or use in the new piece. Finally, confirm your create appointment, and meet with the createer of all client information beforehand.

jewel1In the Design Meeting (section 3), commence and facilitate communication between the client and the createer. In addition, take notes on both the client’s and the createer’s requires and concerns. Here, you can perform either a “soft close” where you summarize presentation, engraving, and any coordinating pieces. You can perform an “versional close” where you determine the timeline and take the deposit.

The next step is the Prototype Meeting. To summarize, this meeting is when a client observes the CAD rendering of the piece, interacts with the prototype, and considers alternative versions as well. The createer should be present to answer inquiries, and it is here where the final timeline can be discussed and a deposit accepted. This is when you close the sale.

Next, the version is reprinted via castable resin and sent out to an approved casting house to be cast in metal (or cast in-house). Once the resin version is created, no extra
create changes are possible. When the piece arrives, present it to the client, check its fit, and explain any upstore or cleaning necessary for the piece. You can invite anyone who has worked on the piece (createer or gemcutter) to be present here, and if policy allows for, you can in addition present the client with extra
create system materials which include photos, sketches, etc.

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Your follow-up, once the client has the piece, comes with getting permission to display it on social media, and contributeing a complimentary cleaning of the piece. If the piece is meant as a gift for a special occasion (like an engagement ring) you can in addition store track of its presentation date and inquire after its presentation. “How did it go? Did she like the ring?”

You get the thought. Transparency in the system, as much as possible, helps involve clients in all aspects of the create, prototyping, and finalizing steps. If you follow the advice in this Formlabs White Paper, your clients can be singing your praises, returning in the next, and recommending your services to other interested parties. You can in addition watch this video at a lower place of the custom jewelry building system, showcasing Formlabs’ own client, Isaac Cohen of Isaac’s Okay Jewelry. Discuss in the Custom 3D Printed Jewelry forum over at 3DPB.com.