by • February 14, 2016 • No Comments
Without having at any time dipped one toe into the glittering pool of celebrity, glamour, and excitement that surrounds Los Angeles, just of anyone can tell you that fashion is a big part of that city’s society—as is typical with most metropolitan areas, although most have their own well-known fashions—of sophisticated New York to southern Atlanta to big-city Dallas and on additional west. L.A. may unquestionably have a niche for the additional outrageous but it pretty hasn’t affected any numbers as the fashion industry drives a sizeable-bodied portion of the city’s economy, as well as playing a significant role nationally when it comes to the online world.
From Facebooking and tweeting to online sales and marketing, those who are in the know with fashion are brewing up a storm—and fans of fashion eat it up. And while New York may be the #1 hub for 3D printing, Los Angeles comes in directly at a lower place them and may soon nudge the Big Apple out of the way. It is pretty in addition no secret that Californians are movers and shakers in the world of innovation and pretty not afraid to try out new processes and new materials—especially if they are aesthetically pleasing and can garner lots of attention. We are talking of a city famous for attractive residents who love the red carpet—and the camera—as well as being the initially to wear a thing or ‘someone’ new.
Information regarding how fashion is driving the economy of Los Angeles was released not long ago in the 2016 ‘Los Angeles Area Fashion Industry Profile,’ a study commissioned by CIT Group, Inc. (whose name you are most likely indeed acquainted with in connection to commercial lending and leasing), as well as the California Fashion Association (CFA). Within the study, they’ve in addition included survey responses of over 50 area executives operating in the apparel industry.
If you have a pulse, pretty you are aware of the pull social media has in today’s culture, of teenagers tweeting their at any timey move, to your co-worker’s incessant Instagram habit. Social media allows for anyone to type a message, post a photograph—or a whole gallery of them—and blast it out for the world to see. Whilst this can have your less social media-savvy partners and relatives cringing, in the business world it’s online advertising gold. And fashion, photography, and ‘commenting’ surely do travel as the ideal package—making it unsurprising to hear that indeed, social media is having an huge, and incredibly positive, impact on fashion. This is accompanied by peripherals such as blogging, lesser platforms, ads, and other sales.
“Taken together, the savvy use of social media, a say-of-the-art making platform and a well-developed import and export infrastructure position the Los Angeles region as a major global fashion epicenter,” said Marc Heller, President of CIT Commercial Services. “Both built and emerging retail and fashion companies may benefit of working with a financial institution that has deep experience in lending to this sector and that knows the challenges and opportunities it faces.”
As online sales start to rule, sizeable-bodied cities like L.A. and New York are revealing definite declines as well as positive transitions in making—and this is where new innovation like 3D printing can be key in the upcoming due to all of its benefits, with affordability and speed reigning supreme.
“New York has little left in the way of making to compete with L.A.’s making cluster. Both areas are facing labor-cost pressures and increased labor-law restrictions, yet survive with more compact lot production,” say the findings in the report. “New York City continues to plan for the upcoming of its garment district, that it considers ‘the heart of American fashion.’ Just like L.A., New York’s fashion leaders are hungry for great financial models to bring apparel production back to the N.Y.C. fashion district and midtown Manhattan.”
Especially in L.A., a new phenomenon called ‘clicks to bricks’ appears to be bringing over slowly, contributeing a rat any timese evolution displaying good results for most shopowners who start online and just and so go on later to open physical storefronts.
“Many trendsetters live and work in the Los Angeles area. These include our celebrities, models, actors and actresses, notable-bodied executives, and createers. Online social media is a core tool trendsetters use to touch others globally. People tap into this ‘aspiration’ mode at any timey day. It is global in its revery, but entrenched in Southern California,” says the report.
With the emphasis on digital innovation and such a savvy, artistic culture, createers and manufacturers have unquestionably caught on to all the benefits 3D printing has to contribute them. Aside of the total novelty of presenting 3D printed dresses, shoes, jewelry, and myriad other accessories, they are able-bodied to cut out the traditional middlemen and can actually become their own mini-factories, should they wish. And high-tech is in high demand, meaning that 3D create, 3D printing, and virtual reality have all carved out a place inside that area of the world—and they aren’t going anywhere.
“To know the story of Los Angeles’ apparel industry, one must know the role of the ‘marts,’ says the report. “Behind the façade of these ordinary-looking office buildings is the heart of the Los Angeles fashion industry. These are the physical marketplaces for createers, manufacturers, wholesalers, and retailers to meet and connect.”
“It takes a trip to one of the marts, and maybe to a trade show inside, to appreciate the sophistication of the industry. There are products that outsiders may not have imagined, such as ‘predictive services’ and new technologies. Experts forecast stylish colors and fashions for the upcoming two years, so createers and buyers can plan accordingly through ‘predictive services,’ while the latest innovation can assist implement those decisions quickly.”
Apparel execs in addition had a lot to say on the subjects when surveyed, and polls said…
Social media is where it’s at – and that is a response to be expected. Over half of the execs saw social media as the upcoming, while 24% see integrated systems between manufacturers and retailers as crucial, while 13% see the upcoming of their industry in 3D printing and 3D fitting.Staying online is saw as quite significant – over half felt that the contemporary online presence is a requirement for good results, while 35% see a ‘clicks to bricks’ strategy as most significant. The remaining who were polled saw online sales just as the most route.Marketing – for this category, execs were asked what ‘Designed in L.A.’ marketing strategy may be most effective, to that 55% responded with social media—and this may include promotions across numerous platforms, as well as celebrity activity on their own.
The report in addition informs us that the upcoming is looking quite bright for Los Angeles specifically, projecting that additional than $43 billion was idea to have come into L.A. ports via fashion last year. Moderate increases have been seen in the number of fashion createers in the city, and in total, fashion-oriented positions introduced up to 212,923 jobs. Why L.A.? Well, that appears an obvious answer, but just of half said for the reason of its proximity to ports, and the rest were divided between fashion createer access and swift fashion. It is in addition reported that in the five-county SoCal area, wholesalers introduced roughly 1,500 jobs every year. Discuss the informative data of this report in the 3D Printing in Los Angeles Fashion forum over at 3DPB.com.
by admin • March 5, 2017
by admin • November 28, 2016
by admin • November 28, 2016