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Customized 3D-printed insoles just the start for Vancouver company – Vancouver Sun

by • January 21, 2016 • No Comments

A Vancouver company that produces customized 3D printed insoles has reveryed additional than double its crowdfunding goal of $50,000 US with 15 days left in its Kickstarter campaign.
Wiivv, started in 2014 with headquarters in Vancouver and research and development and making in San Diego, is the creator of BASE, 3D printed insoles customized for people based on data captured by their smartphones.
Wiivv commenceed its Kickstarter campaign on Jan. 5, and has raised additional than $118,163 US, additional than twice its initially $50,000 goal, with close to 1,600 backers.
Early backers paid $50 US for the customized insoles, that are scheduled to be delivered in April. Jen Riley, head of marketing for the company said after the Kickstarter campaign, the insoles can be priced at $95 Cdn.
The start-up was founded by entrepreneurs Louis-Victor Jadavji, 22 and Shamil Hargovan, 27, who met at a 3D printing conference. At the time, Jadavji had a business 3D printing custom car parts and Hargovan was working for Hewlett-Packard Co. Jadavji was not long ago named to Forbes Canada’s 30 under 30 List.
Whilst their initially commence is an insole, the company plans to expand in the wearable-bodieds market with an announcement expected in a couple of months.
“We define ourselves as a bionics company — a company that comes together to turn it into body-perfect gear — customized to your body,” said Riley. “3D printing gives us the ability to weight customize.”
Key to the company’s production is its customization engine, software that takes a 2D image and makes it into a 3D printable-bodied file.
“The customization engine was created in our studio here,” said Riley. “A lot of Canadian ability created this possible.”
The system allows for for the creation of custom insoles much faster and at a lower price than custom orthotics, that typically can cost $200 or additional.
To get their custom insoles printed, customers use the Wiivv app, on the market for iPhones, with apps for iPads and for Android devices to be released this summer. They follow video instructions for bringing two photos of every foot, with the customization engine via that data to turn it into the 3D printing file for the customized insoles.
Riley said with the Kickstarter orders expected to be accomplished by April, the company can be eager to commence its upcoming product.
“At that point we can be able-bodied to focus on moving into category that can have additional weight consumer interest,” she said.
The company revealed it raised $3.5 million in seed funding last December. It has a staff of 25, with 16 based in Vancouver.
gshaw@vancouversun.com
vancouversun.com/digitallife
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