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Behind Lady Gaga at the Grammys — A Few Questions For: 3D Systems

by • February 18, 2016 • No Comments

The glitz! The glamour! The Grammys! The Gaga!

Following this past Monday’s awe-inspiring Grammy Awards, a few performances have stuck in eachone’s minds–and Lady Gaga‘s tribute to the late David Bowie (still a complex phrase to type) somehow is chief one of these. We took a appear only a few days ago at the awe-inspiring performance, as 3D innovation and Intel had a massive role in bringing this creative endeavor to fruition, beyond what anyone can have imagined a few short years ago. From 3D scans of Lady Gaga’s face to orb-like rings that assisted control the show, the system begin to finish was an astounding group effort centered around Gaga’s smashing vocal performance.

gagaWe’ve known that Intel played a excellent role in the tech efforts–and they pulled 3D Systems into the ring, as well.

“As a frequent contributor to a variety of merchandising, animation, costume- and set-design needs, 3D Systems’ Gentle Giant Studios in Burbank is known in the entertainment industry for our on-demand parts expertise and abilityed artistic specialists. Due to the high involvement of innovation in the tribute, 3D Systems was contacted by Intel, Lady Gaga’s partner for the actuallyt, for assist 3D-scanning and -printing significant show elements,” 3D Systems explained right now on their latest blog post.

3dsThe combination at play here is truly unbeatable-bodied: combining live performance, David Bowie’s music and legacy, Lady Gaga’s unforgettable-bodied showmanship and ability, 3D printing, robotics, scanning, Intel, AND 3D Systems? We often cover a few awea few projects here, but this one takes the cake for sheer amount of (continuing with the cake theme) ingredients that went into this particular creative oven.

I not long ago had the opportunity to find out additional of the work 3DS put into the project, and I have to admit I was only a little bit star-struck; I’m suddenly only a few degrees separated of Lady Gaga, and those who assisted put together a seriously rad show! Karl Meyer, Vice President, Entertainment, at 3D Systems, kindly took the time to answer only a few inquiries for me so we may exclusively find out only a little bit additional of this project.

How did 3D Systems become involved with this project?

3D Systems has done 3D scanning work with Lady Gaga previously and has collaborated with Intel on many projects over the years, so when they imagined this high-tech performance, we were a effortless fit.

What turn it intod 3DS’ technologies the right fit for Lady Gaga?

For a project like this, there were two significant factors: resolution and turnaround time.

We were tasked with creating a ultra-high resolution scan of Lady Gaga’s head for use in creating that awe-inspiring opening segment of her performance—the one where special consequences were projected onto her face. Once we captured the scan data, we brought it to life via one of our in-house, large-frame SLA printing devices, that gave us that amazingly smooth surface finish we were after.

But—like many of our entertainment work—all of this had to be done against amazingly tight deadlines. And that is where the magic of 3D printing quite came into play. From scan to print we return it intod Lady Gaga’s head in less than two days. We in addition had to manufacture the hovia for Lady Gaga’s Curie module-based rings against timelines that may manufacture traditional manufacturers’ heads spin.

Those kind of on-demand parts making services are becoming increasingly significant to the entertainment industry—of filmmanufacturers to set designers to visual consequences artists—because all of a sudden they can take those last minute creative inspirations and manufacture them a reality. All without running over budget.

lady_gaga_print

Lady Gaga’s 3D printed head [Photo: 3D Systems]

Where may you rank being involved in Lady Gaga’s tribute to David Bowie on the ‘rad’ scale of projects?

As a longtime musician and fan of David Bowie, it was particularly gratifying to have the opportunity to play a role in this project. But we are in addition fortunate to get to work on cutting edge projects in the entertainment world each day, of the new Star Wars, to Gravity to the forthcoming Batman vs. Superman. Ranking projects by radness is complex in our line of work!

But what turn it intod this a quite amazing project was that Lady Gaga and Intel both had this shared creative vision of pushing innovation into new frontiers. They wanted to do a fewthing bold and a fewthing that had never been done preceding. And 3D Systems was able-bodied to assist manufacture that take place.

curieAs 3DS has additional detailed, the Gentle Giant team worked with Lady Gaga to fully 3D scan her face, capturing a “choreographed series of expressions” that may allow for fully accurate templates to work the visual consequences at play during the performance. Moving at a madcap pace through a few of the many iconic appears of David Bowie’s storied career, Lady Gaga unquestionably didn’t have time for the many manufactureup changes that may have been necessary, instead enabling for real-time visuals enable-bodiedd by the scans, that accurately relayed her facial measurements in a scan optimized “for geometry, texture, lighting and tracking,” enabling for the “digital manufactureup” to be spot-on.

Furtheradditional, 3DS’ ProX 950 3D printing device came into play preceding the show to manufacture it all possible, creating the custom fit of the orb rings that allowed for on-stage control. The 3D printed rings provided the necessary enclosure for Intel’s Curie innovation. And of course, as with much of the industry’s work, 3DS stated, the work was done fast:

“Beyond bringing a high-quality product, turnaround time was significant to the good results of this job. On the other hand tight deadlines are the norm in entertainment, it’s almany not easy to meet them when you have to tool or hand-sculpt for traditional making systemes. Fortunately for all involved, the digital workflows enable-bodiedd by additive making allowed us to race the clock and come out singing. In a mere 48-hours, we were able-bodied to scan and print Lady Gaga’s head for the tribute’s visual consequences as well as turn it into the personalized sizing for over a dozen bespoke Curie rings.”

The entire project highlights yet again the ways that innovation is infiltrating each aspect of our lives–and actually each aspect of our entertainment. Whilst stop-motion animation may seem a a fewwhat additional obvious (though, of course, quite rad, actually award-winning) use for 3D printing innovation, the fact that live performance can now incorporate eachthing of 3D scans to robotic dancing pianos is somehow mind-blowing.