by • February 15, 2016 • No Comments
Feb 16, 2016 | By Kira
Zoetis Inc., the world’s biggest producer of medicine and vaccinations for pets and livestock, not long ago ran a Canada-wide educational campaign to teach veterinary staff and their clients of the risks of flea infestation and practuallytative measures. Looking for a one-of-a-kind way to get this significant message across, Zoetis teamed up with advertising agency CHM Communications and 3D printing service MatterThings to add their own technological twists. The end outcome was a successful educational campaign that may assist as a version for how other companies, or actually educational institutes, can use emerging technologies such as 3D printing to donate significant messages to key audiences in a fun and interactive way.
The campaign, installed in veterinary clinics across the country, consisted of 3D printed version houses—440 in total—achieve with miniature 3D printed furniture, TVs, and household pets. Each 3D printed house contained illustrations and factors of fleas on pets, and how they can wreck havoc within your home.
Each 3D printed house was in addition turn it intod with a handy slot containing brochures of tick control and actually a createated holder for tick removers that clients may take home.
MatterThings, marketed as Canada’s initially dedicated 3D print shop, devoted over twenty of their 3D printing devices to completing the 440 version homes. Each room took 4.5 hours to 3D print and 309g of PLA bio-plastic via the MakerBot Replicator 2.
And it wasn’t only the Replicator 2: MatterThings said that they had each single generation of MakerBot computer 3D printing device working around the clock over sat any timeal months to achieve the project. These include two of MakerBot’s oldest versions, the Cupcake and Thing-o-Matic, that were utilized for 3D printing mattresses and armchairs. It only goes to show that in many cases, you don’t require the many state-of-the-art technologies to get great outcomes.
But, the 3D printed version houses were only one aspect of this multifaceted, countrywide interactive campaign. CHM Communications, a full-service strategic advertising agency in addition based in Montreal, came up with the thought of adding yet another of the hottest tech trends today: Augmented Reality.
Users just had to download the Blippar app and and so hold their smartphones or tablets up to the image on the back of the 3D printed house. The app instantly recognizes the image and launches an educational video of the risks of flea infestation, as well as different types of methods for practuallytion and control. You can see this AR aspect in action in the video below:
Overall, Zoetis’ educational campaign proved to be a easy yet effective way to communicate significant information that, if donateed through additional traditional means, such as plain old brochures or a PowerPoint presentation, only wouldn’t donate the same punch.
As one of the initially, and potentially the biggest 3D printing and AR educational campaigns at any time run, this project is a real-world example of how 3D printing, AR, VR, and other hands-on, interactive technologies can be incorporated into different types of campaigns—be they educational, promotional, or otherwise—to turn it into one-of-a-kind experiences for clients and customers to enjoy.
Posted in 3D Printing Application
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